Dulce de Leche Churro
warm indulgence
Little Elm, TexasWhere every
Where every
bite is WOW.
Crispy, golden waffle sticks loaded with the toppings that make kids cheer and grown-ups grab a second. Built for festivals, fairs, food trucks, and unforgettable private parties.
Loved at fairs, schools & birthdays across DFW
Meet Wally 👋
Fan favorites
Full menu The lineup that goes viral.
Cookies & Cream
familiar premium
Banana Pudding
nostalgic luxury
Texas-born
A turn-key, kid-favorite dessert brand.
We're scaling a fleet of W.O.W trailers across Texas — starting in Little Elm. License the brand, run an event, or just grab a stick. However you taste WOW, you'll remember it.
$2.5k
mo trailer rent
7%
royalty
18–24
mo payback
5
signature flavors