A turn-key dessert business solving the #1 barrier for food entrepreneurs — risk. You bring the hustle. We bring the brand, the trailer, and the playbook.
$40k–$55k
WOW build cost per trailer
$8k–$12k
operator monthly (events + weekends)
$15k–$20k
high season (fairs)
18–24 mo
trailer payback to brand
License + Trailer Rental
Recommended
You rent our wrapped trailer + license the brand. Lowest barrier to launch.
What's included
Fully wrapped W.O.W trailer
Equipment, recipes & training
Approved supplier network
Event playbook & calendar
The numbers
Rent: $2,500/mo
Royalty: 7% gross
Marketing fee: 1–2%
Lease-to-Own Operator
For serious operators
Higher monthly, ownership transfers after 24–36 months.
What's included
24–36 month lease term
Path to trailer ownership
Ongoing brand royalty
Priority on new territories
The numbers
Lease: $3,000–$4,500/mo
Royalty: 7% gross
Buy-out at term end
Brand-protected
Locked menu, approved toppings, central purchasing — operators ship the same WOW.
